You want to improve your services, but you don’t always know where to start. A customer journey map provides insight into your biggest improvements and easiest quick wins. And the best part? We’ve made customer journey mapping a piece of cake with this toolkit.

How will this toolkit help my service desk?

      • Everything you need to know about customer journey mapping in one place
      • An interactive, one-hour workshop to get you and your team ready to start mapping
      • All materials and instructions for your customer journey map ready and printable
      • A clear path from your first customer interview to improving your services
Customer Journey Mapping Template

Everything you need for your customer journey map

A customer journey map provides valuable insight and helps you improve customer experience. But how do you make one for your service desk? Use this complete toolkit and you’re off to a flying start.


  • Mapping your customer journey in 10 steps

  • Customer journey mapping workshop

  • Customer journey map template

  • Persona template and example

  • Example: service desk customer journey

  • Tips for conducting effective interviews

  • Put your ideas into practice
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About the author: Wes Heemskerk

Wes Heemskerk is a consultant and customer journey expert at TOPdesk. He helps service management professionals like you improve their services and regularly gives workshops on customer journey mapping.

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